Why NNZ packaging?

  • Worldwide coverage
  • Focus on local
  • Broad portfolio
  • Innovative trendsetter
  • Customized packaging
  • Reliable & ethical
  • Sustainable & social-minded
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Our journey since 1922; Special Edition

Date: 14 July 2022

NNZ celebrates its 100th anniversary in October 2022. We will be sharing ‘our journey since 1922’. SPECIAL EDITION.

1993 -2004 The right man at the right moment
Continuity is everything
When Wim Boot ­– the very successful second-generation owner – stood down as director in 1993, his primary concern was: who would be the new leader? His two sons, Marco and Len, were already working at the company, but were too young to take on this responsibility. Wim's idea was that the new leader should also be given the task of mentoring Marco and Len over a ten-year period to prepare them for the top job. The search began for someone who could fit seamlessly into the company culture and lead the company into a new phase. Wim Boot breathed a sigh of relief when the all-rounder he sought turned out to exist in the person of Rony Kelz.
Long-term vision
Kelz was employed by the company from October 1993 to 2004, 10 years of which as CEO, and alongside him were: Marco Boot as Director of sales and purchasing and Len Boot as Director of marketing and finance. Quality, innovation and internationalisation became the drivers behind the company. In line with the NNZ philosophy, Kelz always looked at the longer term. ‘You can only make short-term decisions if you know where you want to end up in the long run.’ Under Kelz's leadership, the company in North America would return to 100% NNZ ownership after long negotiations with the joint venture partner. As a trading company, NNZ must also work in partnership with its suppliers and customers. Kelz's entrepreneurial qualities would help the company to grow even further internationally.
See the person
He also provided great impetus to the further professionalisation - in 1999, NNZ was one of the first in the industry to obtain ISO 9001 certification - and innovation of the organisation. During his term of leadership, NNZ receives important innovation awards and in 1998 the Groningen Enterprise Award. The company with more than 100 employees and 14 international branches scores well on various quality criteria and doubles its turnover in five years to around 100 million Dutch guilders. In his acknowledgement, Rony Kelz says: ‘NNZ is first and foremost about people, secondly about people and thirdly about people’.
His businesslike, social and people-centric personality ensures that people within NNZ can say: we're not a family business, but a business with a family. Looking back on his successful years as director, Rony Kelz is still proud today that, as a German, he was successful in a purely Dutch company. In his years as CEO, the family was 'grandiose in human collaboration. Honest, fair, human... these are the special characteristics of the Boot family. For me, those are still the essential values that are needed to run a family business.' In 2003, Kelz handed over the CEO baton to Len Boot. He views ensuring the continuity of the company as the crowning achievement of his work for NNZ.

About NNZ

NNZ is an international company specialising in packaging for customers in the fruit and vegetable sector and industry. Since its foundation in 1922, the family business has steadily developed into an organisation with around 250 employees and an extensive global network of its own branches and partners.

The strength of this network lies in its ability to increase its competitive strength. Like NNZ, the partners in our network can be characterised as sustainable and social, product leaders, customer-oriented, innovative, trendsetters, flexible and transparent, reliable and ethical.

We at NNZ regard our employees as our best assets. We are convinced that this leads to more creativity and productivity, and that is of the utmost importance for our customers, suppliers and other stakeholders. We aim to work on a highly personal basis, passionately and enjoyable according to the plan we have made together. Our motto is: 'Together is better'. Together we deliver our customers sustainable customization, logistics solutions and innovation through co-creation.

We are able to meet this need with our subsidiaries at strategic locations in the various countries. We work with our clients and a diverse team of professionals; specialists in the fields of materials, food technology, graphic design and market research. Together we work on tailor-made products, from concept to market launch. For each link in the chain, we offer customer-specific, smart solutions!

Our standard range consists of: net bags, jute bags, paper packaging, woven PP bags, films, cardboard, trays, PP/PET cups, fresh produce buckets, Big Bags and pallet stabilization materials. NNZ also supplies customised packaging. We apply the highest standards of sustainability, efficiency and food safety to all packaging. Our customers thus benefit from our excellent purchasing conditions and high-quality products.