NNZ launches unique new apple packaging!
Date: 11 November 2014
Packaging multinational NNZ has developed a unique packaging for apples in partnership with Schut Systemsand Pillopak. The design takes the form of a corrugated cardboard tray consisting of two or four identical compartments. Each of the compartments can contain one apple and the tray as a whole is built in such a way that the apples are optimally protected against the damage to which they are especially prone. A second advantage of this packaging concept is the printing surface which is ideal for branding and marketing purposes.
Additionally recent research has shown that the new tray has a favourable effect on consumer appreciation. This applies both to the product (apple) and the product category (fruit). This study has shown that the design - convenient and attractive - can stimulate impulse buying.
For the market launch of the new packaging NNZ has entered into a partnership with an apple packer that supplies the retail sector. As a result of this partnership the 4-article tray will be on the shelves this month.
NNZ will also be shining a spotlight on the packaging during Interpoma in Bolzano, Italy. Interpoma is regarded as being one of the world's most prestigious apple trade fairs.
 Schut Systems supplies and specialises in packaging machines.
 Pillopak supplies and specialises in lightweight packaging made of corrugated board.